BMW

A MESSAGE TO MALCONTENTS EVERYWHERE:

YOUR CAR IS READY.

To those of you who always fixate on details others never seem to notice.

Who are routinely viewed as hypercritical. Difficult. Impossible to please.

To all of you so-called malcontents everywhere, a word of reassurance – there is one car company that understands you perfectly: BMW

And our sentiments have taken the form, not just of kind words, but of a luxury sports coupe called the BMW 635csi.

Produced in miniscule numbers, free from the usual constraints of time and cost, the 635csi promises to arouse in you a long-awaited, elusive sensation known as contentment.

This contentment begins as you view the whole. “As automotive sculpture, it’s a Rodin” (Road & Track). And only grows as you realize it’s the sum of over 4,000 exquisitely sculpted parts.

Body panels, for instance, are routinely measured by computer. Engine components are controlled to tolerances one-fifth the thickness of a human hair.

The car’s leather seats are stitched by hand. Even the springs beneath the seat are calibrated to ensure their natural vibrations will counter, and thus negate, that of the car.

Obsessive? Indeed, and you may be delighted to know that this obsessiveness continues to the car’s vital functions.

A 3.5 liter engine that “produces prodigious speeds” (Road & Track) is watched over by an engine management system that alters performance to variables as subtle as changes in the humidity.

A revolutionary electronic transmission can be programed for high performance, high efficiency, or manual shifting according to your whims.

And the “most expensive and proven anti-lock braking system available” (Autoweek) is standard equipment.

For a hands-on examination, we invite you to nitpick your way through a BMW dealer where such vices are considered virtues and where, at participating dealers you can delve into the comprehensive leasing programs that are offered through the BMW credit corporation.

BMW. THE ULTIMATE DRIVING MACHINE