Sometimes bad things happen to good campaigns. 
Back in the 1980s, Revlon was thrilled to introduce 
a brand new fragrance called Trouble. And as its agency, we were thrilled to create a campaign with a commercial that was sensuous to the extreme. But, with the arrival of the AIDS epidemic, risqué turned to risky. And Trouble itself was in the sort of trouble even a Clio award couldn’t quell.

Revlon: Sensuality

Clio: Fashion and Beauty