Club Med began as a beachfront tent village in post-war Europe dedicated to creating vacations from the very annoyances that make us need a vacation in the first place: telephones, newspapers, clocks, and all the other intrusions of everyday life. Much has changed with the accommodations, thank heaven, but not with the Club’s goals. Though cell phones have become increasingly difficult to put down, all the other intrusions of civilization remain soothingly absent, as noted in the 3 Clio award-winning commercials shown here.

Club Med: Escapism

Clio: Travel