The 80’s: Ammirati & Puris, Inc. Head of Copy

BMW; Club Med; Rose’s Lime Juice

The 90s: Hill Holiday/NY; Hal Riney & Partners                

Creative Director; National Creative Director resp.

Irish Tourist Board; Hyatt Hotels, Alamo

The 2000s: MVBMS (Havas) Partner

Worldcom; MCI; Volvo

By and large, copywriters earn their keep by performing three tasks:

• Creating great work.

• Sustaining effective campaigns.

• Solving difficult problems.

If you don’t do all three, you’re letting someone down.