One.org

ONE.org, created by Bono, is a global, nonpartisan organization dedicated to creating economic opportunities and healthier lives in Africa. What the organization initially needed was an introductory campaign to establish the cause, spark interest, and gather a following. Financing, it was believed, would come later and indeed it did. Perhaps the most important and disarming line in the commercial was delivered by Tom Hanks. “We’re not asking for your money; we’re asking for your voice.” More than a million voices were heard in the form of signatories to the site during the spot’s first flight. The financing quickly followed.

One.org: Compassion

Emmy nomination